About Us
Brookvale NSW
Col Crawford Brookvale: A Family Owned Local Business, Opened in 1967
XPENG Col Crawford Brookvale is part of Col Crawford Lifestyle Cars, a family owned local business that has been part of the Northern Beaches for almost 60 years.
Where it all began
In May 1967, Col Crawford secured a bank loan, bought a small block of land on Pittwater Road, Brookvale, and set up his office in the laundry of a burnt out house. With the support of his wife Pammie, he opened with six used cars in the yard. He owned two of them and borrowed the other four from friends so the place looked like a proper business. From that start, and a lot of seven day weeks, Col Crawfords grew into one of the most recognised names on the Northern Beaches.
Three generations of Crawfords
Col's son Stephen joined the business in the 1980s and went on to lead it, growing the group's franchises, service operations, staff and customer base. Today Stephen works alongside his three sons, Harrison, Jake and Will, who are in the business every day across sales and service. Three generations on, the family name on the building still belongs to the people running it.
Local people, in the local community
We are Northern Beaches locals. The business started on Pittwater Road, Brookvale, and it is still here today. We employ around 220 people, making us one of the largest employers in the area, and many of our team have been with us for decades. Our customers are our neighbours, and plenty of them are second and third generation Col Crawford families.
10 new car franchises under one family name
From those first six used cars, we now represent 10 new car franchises and deliver around 5,000 vehicles a year. That heritage includes being the oldest BMW dealer in Australia and the first Hyundai dealer appointed in Sydney. XPENG is the newest member of the family, bringing some of the most advanced electric vehicles in the world to Brookvale, backed by a team with decades of experience in delivering exceptional service, tailored to you.
Giving back
Col believed you should get as much joy from giving as from receiving. He served as a District Governor of Rotary, was a long standing supporter of Stewart House and Cerebral Palsy Alliance, and was awarded an Order of Australia in 1997 for his charity and community work. In 2000 he carried the Olympic torch along Veterans Parade, Collaroy Plateau, on the day of the Sydney Games opening ceremony. That spirit continues today through our support of local sporting clubs, Rotary clubs, surf clubs and events, mental health charities and much more.
Recognised by our industry
In 2025 the Crawford family received the Australian Automotive Dealer Association Lifetime Achievement Award, given only to dealers with more than 50 years of service to the industry. We are proud of it, but the real measure of success for us is happy customers and a team who love what they do.
Come and say hello
Whether you are curious about XPENG, ready for a test drive or need dependable servicing, our team would love to welcome you to the showroom. You will find a straightforward, transparent experience and people who genuinely care about getting it right.
